This Privacy Policy explains how Mora Boost ApS (“we”, “us”, “our”) collects, uses, and protects personal data when you visit our website, contact us, or engage our services.
Who we are (Data Controller)
Mora Boost ApS — Copenhagen Business Center, Copenhagen N, 2200, Denmark
Email: contact@moraboost.com · Phone: +45 [your number] · CVR: to be assigned upon registration
What data we collect
Data you provide
When you submit our contact form or email us.
Typical categories
- Name, email, phone, company
- Monthly ad spend range, business goals/markets
- Free-text message and any files you attach
Data collected automatically
Via cookies/analytics for security and performance.
Typical categories
- Device, browser, language, approximate location
- Usage data (pages viewed, time on page, referrals, events)
- Pseudonymous IDs (e.g., analytics cookies)
Data from third parties
Aggregated performance/attribution signals from advertising and analytics providers (where legally allowed).
Why we use your data (purposes & legal bases)
We process personal data under GDPR on these bases:
- Respond to your inquiries and deliver services (Art. 6(1)(b))
- Operate and secure the website (Art. 6(1)(f) legitimate interests)
- Measure and improve performance (Art. 6(1)(a) consent for non-essential cookies)
- Comply with legal obligations (Art. 6(1)(c))
Cookies & analytics
We use cookies to keep the site running and improve it. Non-essential cookies (analytics/advertising) load only with your consent. See our Cookie Policy and the banner to manage choices.
Sharing & processors
We share data only with service providers acting on our instructions (hosting, security, analytics, email/form delivery). We do not sell your data.
Examples
- Web hosting/CDN
- Analytics provider (e.g., Google Analytics 4)
- Email and form delivery services
International transfers
If data is transferred outside the EEA, we rely on adequacy decisions or Standard Contractual Clauses (SCCs) and apply additional safeguards as needed.
UK applicability
This notice also applies to individuals in the United Kingdom under the UK GDPR and the UK Data Protection Act 2018.
Data retention
- Contact form submissions: up to 24 months (or less if no longer needed).
- Analytics data: per provider settings.
- Records required by law: as long as the law requires.
Your rights (EU/EEA)
You can request access, rectification, erasure, restriction, portability, and object to certain processing. Where we rely on consent, you may withdraw consent at any time without affecting prior lawful processing.
How to exercise your rights
Contact contact@moraboost.com. We may ask for information to verify your identity.
Complaints
You may lodge a complaint with your local authority. In Denmark: Datatilsynet (Danish Data Protection Agency), Borgergade 28, 5, 1300 Copenhagen K, Denmark.
Security
We use administrative, technical, and organizational measures to protect personal data. No method of transmission or storage is 100% secure.
Children
Our site and services are not directed to children under 16. We do not knowingly collect data from children.
Children (US COPPA)
In the United States, our site and services are not directed to children under 13, and we do not knowingly collect personal information from them.
Changes to this notice
We may update this policy to reflect operational, legal, or regulatory changes. We will indicate the effective date below.
Contact
Mora Boost ApS – Copenhagen N, 2200, Denmark · contact@moraboost.com · +45
Notice at Collection (California)
We collect the categories of personal information listed below for the purposes described, retain them for the indicated periods, and disclose them to service providers as needed. We do not sell personal information. We do not share personal information for cross-context behavioral advertising unless explicitly stated in this notice.
Categories, purposes, and retention
- Identifiers (name, email, IP, device IDs) – respond to inquiries, secure the site, measure performance; retention: up to 24 months (contact form), per analytics settings.
- Commercial/Business info (spend range, goals) – scope services; retention: up to 24 months.
- Internet activity (pages, events, referrers) – analytics/diagnostics; retention: per analytics settings.
- Inferences (non-sensitive, from analytics) – improve site and messaging; retention: per analytics settings.
We disclose these categories to hosting, security, analytics, and form/email providers acting as service providers under written agreements.
Your US State Privacy Rights
Depending on your state (e.g., California, Virginia, Colorado, Connecticut, Utah), you may have the right to access, correct, delete, and obtain a portable copy of your personal information, and to opt out of sale, sharing, or targeted advertising.
How to exercise rights
Email contact@moraboost.com with your request and your state of residence. We will verify your identity before acting on the request.
Appeals (VA/CO)
If we deny your request, you may appeal by replying to our decision email with “Appeal”. We will review and respond within 45 days.
Authorized agents (CA)
California residents may use an authorized agent. We may request proof of authorization and identity verification.
Do Not Sell or Share / Targeted Advertising (US)
We do not sell personal information for money. If we use data for cross-context behavioral advertising (e.g., ad platforms), you may opt out using the link “Do Not Sell or Share My Personal Information” in our footer or via Cookie settings. We honor the Global Privacy Control (GPC) signal where applicable.